Built by people who sit through closings
We build auction software because we have spent years in valuation and marketplace software, and a lot of hours in salerooms watching the work actually happen. Here is who builds it, who backs it, and what runs on it today.
How we work
You will always talk to the people who build it
The person who demos the platform is the person who writes it and the person who answers when a sale is closing. There is no account manager in between, and no first-line support reading from a script.
For a house running weekly sales, that is the difference that shows up on a bad Thursday afternoon. One number that picks up, that knows what a hammer is, and that can change the thing you are calling about. You get that number and that calendar before the first demo is over.
It is also why the details are right. The invoice layout, the settlement statement, the item-number continuity and the margin-scheme booking are shaped the way they are because working houses and their own accountants went through them line by line and told us what to change.
Today
Running weekly sales right now
Bastionen Auktioner in Copenhagen, Denmark runs weekly hybrid sales on the platform, on their own domain and under their own brand.
The people
Two founders, and seven people who have built before
Founder-led works when you know which founders. Here they are, and here are the investors and advisors they call when a decision matters.
Andreas Nylander
Co-founder · product and engineering
Andreas designs the platform and writes most of what ships, which is why the person demoing it can answer a question about the VAT posting without going away to ask. He spent the years before this building valuation and marketplace software, and he still takes the call when a sale is closing.
Emil Köpcke
Co-founder · commercial
Emil runs the commercial side: pricing, partnerships, and the first conversation with a house that is thinking about moving. He is usually the one who has visited your saleroom, sat through a closing, and come back with the list of things that would have to change.
Investors and advisors
Seven people who have founded, scaled and sold companies, as CEOs, CFOs and engineers. They back the company with their own money and advise it; two of them sit on the board.
Stefan Mahlstein
Chair · angel investor
Founder of Gofido and Pineberry and an early member of the Avanza team. Thirty years of business development, now a professional angel investor.
Sofia Lilja Chedlivili
Board member · investor
Twenty-five years in B2B sales and go to market, leading organisations that sell complex software, from cloud and SaaS to data and AI, to executives at global enterprises, unicorns and startups.
Erik Ringertz
Investor · advisor
Co-founder and former CEO of Netlight, the technology consultancy he led from its Stockholm start across Europe.
Samuel Cyprian
Angel investor
Co-founder of Soundscape. Previously CCO and CPO at Sleep Cycle, CMO at Werlabs, and growth roles at Spotify, Projectplace and Planview.
Michael Hjortholt
Angel investor
One of the first engineering managers at KRY, co-founder of Rebel Work, and an angel investor.
Jacob Hellqvist
Angel investor
Previously CFO at Epidemic Sound, global CFO at Foodora and the first CFO at Onlinepizza. Professional angel investor.
Carljohan Hederoth
Angel investor
Previously CEO of the listed Sleep Cycle and co-founder of MATCHi. Ten years of building products that scaled to $40m ARR, and fifteen years of writing code.
Technical partner
Senior engineers when it counts
Ministry of Programming is an investor and our technical partner. They put senior engineers alongside ours on the pieces of the platform that have to be right the first time.
Contact
Talk to a person
One address, and it belongs to a person rather than a queue.
emil@auctioned.co. Use it for anything you want answered before a demo.
To see the platform, take a slot on the calendar. Thirty minutes, your own catalogue, and a price before the end.
See it on your own catalogue
Thirty minutes, your sale formats, and a price before the end.
Bastionen Auktioner runs weekly hybrid sales on their own domain at basti.dk
Not demo-ready? Write to us instead.